Become Insta-famous in just 7 steps!

Yep, it’s official. Instagrammers are taking over the world. Fancy being up there, mingling with the mega influencer elites?

Here’s our top tips for growing your followers on Instagram:

1. Get a good camera. This sounds simple, but it can go a LONG way to growing your account. Instagram’s bread and butter is beautiful, striking imagery; so bad quality, low-lit photos are an instant turnoff to potential followers. We would recommend the latest smartphone cameras for convenience; but if you have some pennies saved, a DLSR with a wifi chip is your path to Instagram stardom.

2. Look after your grid, and your grid will look after you. Decide on a theme for your entire Instagram feed, and stick to it. People are SUCKERS for consistency. We’re even talking down to infinite details, such as filters and colour schemes.

3. Post regularly. We would recommend at least once per day to keep you at the top of your followers mind, as well as getting your content out there and more likely to be seen.

4. Use hashtags. Obviously. Not only do they allow you streamline your different kinds of posts all together, but they are vital for visibility. The big ones (e.g. #brows) that get millions of views every day can sound tempting, but realistically your post will get lost in there and people may never see it. Try to find more unique hashtags that still have a fairly decent reach, but give you room to get noticed (e.g #perfectbrows). Try clicking on a hashtag that’s relevant to you, and looking at the ‘hashtags like this’ feature, which brings up similar ones for you to use.

5. Decide on your tone of voice, and stay true to it, with every single word you write. This is both for captions (v important) but also when engaging elsewhere on other accounts (vv important). Everything you say on Instagram; on or off your own profile; is promoting your channel, so make sure it is on brand. Which brings us nicely onto…

6. ENGAGE. So, you’ve got your beautiful feed and you’re posting regularly. Sit back and watch that follower count rise, right? Wrong. That’s not enough. You need to constantly engage with your community in order to establish a presence on Instagram. This isn’t just interacting with the people who follow you (which is hugely important), but also using the discover tool to find similar accounts and engaging with them. This is where you find your hot new potential followers.

7. Or, we could run your Instagram for you. Bet you didn’t know we do that, did you?

So now you have millions of followers; you can be a part of our ever-growing media list, filled with the tiniest niche bloggers right up to the coolest, most influential Instagram stars out there. Here at Kilpatrick, our combined knowledge of the health, beauty and lifestyle sectors will give your brand access to the best faces, most creative ideas, and coolest campaigns you could ever imagine. If we do say so ourselves.

Contact Jamie Vickery at or call 020 3603 2777 to discuss your Instagram needs.

Our Clients


Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

For general enquiries:
Telephone: 020 3603 2777

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Twitter & Instagram

KilpatrickDecember 14th 2017

We scrub up alright ✨🙌🏻⚡️🥂 #KPRxmasparty

KilpatrickDecember 12th 2017

TWIN TUESDAY 👯 in the digital team we like to coordinate 💁🏼💁🏼 #twinstagram #matchymatchy #twins

KilpatrickDecember 11th 2017

When your face mask is good enough to eat 😍😍 Our new @masquebaruk Festive Ingredients face masks are getting our skin all prepped for the KPR Christmas Do 🎄🎄🎄🎄 Beaut pic by @holstayy #masquebar #facemasks

KilpatrickDecember 8th 2017
KilpatrickDecember 7th 2017

It looks like these @delilahcosmetics goodies are ready for the festive season🎄🎄🎄 *adds entire collection to Christmas list + blares Mariah Carey* #delilah #delilahcosmetics #makeupflatlay #christmasvibes

KilpatrickDecember 4th 2017

The world's most addictive game is BACK! Head to to WIN @realtechniques goodies ❄️❄️ #RTPlay

KilpatrickDecember 1st 2017

IT'S DECEMBER 🤶🏼🤶🏼🤶🏼 *blares Michael Bublé aggressively*

KilpatrickDecember 1st 2017
KilpatrickNovember 29th 2017

What you CAN'T see in this pic is the numerous KPR gals holding up different lights and backdrops 😂 the lengths we go to for a good insta shot 💋 #doingitforthegram #instagram #flatlay #bts

KilpatrickNovember 23rd 2017

Wishing a happy thanksgiving to all of our fabulous American clients 🍂✨