Bring on 2018!

As we bid a fond farewell to the past year there is a call to reflect on the best we have seen in 2017 and the inevitable, annual round-ups of the best beauty buys start to emerge. 2017 has seen a number of innovative trends in the beauty world, but perhaps the most notable of all is the way in which celebrities have dominated the beauty market. It would be criminal to cover the beauty highlights of the past year and not mention the likes of Fenty Beauty and KKW Beauty, both of which have generated phenomenal sales. It seems that developing your own beauty line is becoming an increasingly popular venture for the modern-day celebrity and how this will develop only 2018 will tell…

And the new…

To usher in the New Year, The Future Laboratory has released a trend forecast intended to fully prepare businesses to face their future consumer with confidence. In regard to beauty, it is predicted that the emphasis on more natural products will continue to persist and that the term ‘irritant-free’ will become a key watchword in the upcoming year. As closer attention is paid to the ingredients in our everyday cosmetic products, there will be a push for brands to show greater clarity surrounding potential irritants in their products and the term ‘natural beauty’ will be redefined.

There is also a focus on how 2018 will assert the link between make-up and one’s identity. 2017 saw how the world of beauty and social media became more closely intertwined, with the popularity of online make-up tutorials rising to an all-time high. However, inevitably this was preceded by a wave of ‘make-up shaming’ and harmful comments surrounding women’s make-up habits. 2018 looks to challenge this negativity by encouraging women to wear make-up whichever way they’d like and using it as an expression of individuality. This is already being championed by the likes of cosmetic brand CoverGirl, who have used the slogan “I Am What I Make Up” to show make-up’s strong potential to empower women.

Our Clients


Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

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Twitter & Instagram

KilpatrickJanuary 15th 2018

No #BlueMonday’s here! ✌🏼We’ve shared our skin saviours to help us survive the most depressing day of the year ☔️🌀 (Walk in the park if you ask us 💅🏼)
@haskhair deep conditioning charcoal sachet and hot oil treatment

KilpatrickJanuary 10th 2018

If you're making any #resolutions this year, join the revolution to go #ToxicFree with our all-natural beauty brand @cocunat 🌏🌿🍃 (📷: @thebeautyloadblog ) #naturalskincare #toxicfreebeauty

KilpatrickJanuary 8th 2018

Adding some sparkle to our Monday 💫

KilpatrickJanuary 5th 2018

First weekend of Jan means only one thing: PAMPER YO'SELF 🙌🏻 A roundup of our fave products to make your skin feel happy ✨✨✨#bathroomshelfie #pamperday #beautyblogger #beautyhaul #skincarehaul

KilpatrickJanuary 4th 2018

Now this Antarctic weather is drawing in and we can't remember what sunshine feels like... there's only one thing for it. This @delilahcosmetics bronzer 👊🏼#FakeitTillYouMakeIt 📷 by @socialbeautify #bronzer #cosmetics #wintermakeup

KilpatrickJanuary 1st 2018

Looking forward to an even bigger and better 2018 💥 (Hope the head isn’t too bad today! 🥂)

KilpatrickDecember 28th 2017

Anyone else having a little R&R before the big NYE bash?💆🏼‍♀️💅🏼🥂🛁

KilpatrickDecember 19th 2017

A sneak peak into our makeup bag... ✨ #makeupbag #realtechniques #wispies #ArdellLashesUK #mavala

KilpatrickDecember 14th 2017

We scrub up alright ✨🙌🏻⚡️🥂 #KPRxmasparty

KilpatrickDecember 12th 2017

TWIN TUESDAY 👯 in the digital team we like to coordinate 💁🏼💁🏼 #twinstagram #matchymatchy #twins