FeelUnique Glitter Squad
In the lead up to Christmas, Kilpatrick PR teamed up with Feelunique to help build excitement around the brand’s #MagicalMakeovers tour, a festive competition giving lucky winners around the country the chance to win a makeover from the Feelunique Glitter Squad.
The tour was in support of the brand’s overarching Christmas campagin – The Magic Of Beauty, which promotes the brand’s Christmas beauty offering and new virtual makeup app.
To generate conversation about the competition and Magic of Beauty campagin amongst press, KPR hit the road with the Feelunique Glitter Squad and visited publishing houses in Central London to bring the Magical Makeover tour to life.
Throughout the day, the following beauty teams came out to discover the Magical Makeovers bus:
– Cosmopolitan – Glamour – Grazia – Heat – Look – Red – Stylist – Tatler – Vogue – Women’s Health