Get Ready with Alexa

Global beauty company Coty and Amazon have joined forces to create ‘Let’s Get Ready’, a digitalised beauty assistant with a new “Alexa skill”, which offers you personalised make-up looks.

This new “visual skill”, the Amazon equivalent of an iPhone app, has been extensively developed to the point it factors in your character traits and appearance when delivering you with your daily beauty inspiration. The feature considers your hair colour, eye colour, skin tone and even your social calendar when suggesting which make-up look to explore. As well as offering mini tutorials, the ‘Let’s Get Ready Skill’ also stocks your Amazon cart with the necessary products – can buying make-up get any easier?!

 


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Beauty PR LondonJune 20th 2018

How gorgeous is this mailer for ghostfragrances Daydream? We're dying to keep a personalised dreamcatcher for ourselves 🔮✨) #beautypr #beautyprlondon #prlife #publicrelations #branding

Beauty PR LondonJune 19th 2018

#TWINTUESDAYS wearing our favourite summer colour.... black 😊 #beautyprlondon #twinning

Beauty PR LondonJune 18th 2018
Beauty PR LondonJune 17th 2018

Say hello to @purepapayacare_uk Ointment! 100% natural, multi-use and your skin will LOVE you for it. 💛 Available online at @hollandandbarrett. #skincare #madeinaustralia #beauty #toxinfreeskincare #glowingskin #naturalskincare

Beauty PR LondonJune 16th 2018
Beauty PR LondonJune 15th 2018
KilpatrickJune 15th 2018

Smokey cat eyes 🐱by the wonderfully talented @vivismakeup using our @delilahcosmetic gel liner in ‘Ebony. @indiaalexandrial is also wearing our foundation and farewell cream concealer #delilah #smokeyeyes

KilpatrickJune 14th 2018

🚨WE ARE HIRING!🚨 Are you an experienced Digital Account Manager looking to join a talented team of beauty PR pro’s? Email your CV and a cover letter to iwanttowork @kilpatrickpr.com. Full job description here: https://t.co/KmGItXu1MF #jobvacancy...

KilpatrickJune 14th 2018

Funmi Fetto predicts artificial intelligence and bespoke beauty will be future trends to watch @CelebIntelUK #InfluencingBeauty

KilpatrickJune 14th 2018

Use data, engagement and sentiment to inform influencer choices, rather than followers or appearance @CelebIntelUK #InfluencingBeauty

KilpatrickJune 14th 2018

This morning we’re at the @CelebIntelUK #InfluencingBeauty talk https://t.co/rNoa7eXtuR