Get Ready with Alexa
Global beauty company Coty and Amazon have joined forces to create ‘Let’s Get Ready’, a digitalised beauty assistant with a new “Alexa skill”, which offers you personalised make-up looks.
This new “visual skill”, the Amazon equivalent of an iPhone app, has been extensively developed to the point it factors in your character traits and appearance when delivering you with your daily beauty inspiration. The feature considers your hair colour, eye colour, skin tone and even your social calendar when suggesting which make-up look to explore. As well as offering mini tutorials, the ‘Let’s Get Ready Skill’ also stocks your Amazon cart with the necessary products – can buying make-up get any easier?!