Get Ready with Alexa

Global beauty company Coty and Amazon have joined forces to create ‘Let’s Get Ready’, a digitalised beauty assistant with a new “Alexa skill”, which offers you personalised make-up looks.

This new “visual skill”, the Amazon equivalent of an iPhone app, has been extensively developed to the point it factors in your character traits and appearance when delivering you with your daily beauty inspiration. The feature considers your hair colour, eye colour, skin tone and even your social calendar when suggesting which make-up look to explore. As well as offering mini tutorials, the ‘Let’s Get Ready Skill’ also stocks your Amazon cart with the necessary products – can buying make-up get any easier?!

 


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KilpatrickApril 19th 2018

RT @d_mcconnell: Beautiful @delilahcosmetic delivery from @kilpatrickteam thank you! #beauty #beautywriter #makeup https://t.co/rpsHf4HMcM

KilpatrickApril 17th 2018

Struggling to nail that perfect wing? Pick up a Gel Line from @delilahcosmetics. You’re welcome 😏🙌🏽 What are your tips for your flicks? #BeautyPrLondon #deliliahcosmetics #beautytips #wingedliner

KilpatrickApril 17th 2018

Welcome to the world, True! 👶🍼💖 https://t.co/evKuYtFMrk

KilpatrickApril 16th 2018

Do your lashes deserve the best? 🏆 Treat them to one of these top mascaras (c/o @rachel_fiddes at @Independent) https://t.co/31HsCbMRjp https://t.co/bxjYKVAtJz

KilpatrickApril 16th 2018

RT @clipperteas: Longer evenings have us dreaming of sun-ripened fruits and alfresco dining.

Though we can't transport you to the Mediterr…

KilpatrickApril 16th 2018

*RUNS TO THE NEAREST TESCO* https://t.co/ZVj8sJFxng

KilpatrickApril 16th 2018

Anyone else got old school Destiny's Child on repeat today? 🙌👯‍♀️ #BEYCHELLA #MondayMotivation https://t.co/Q5an3J6IJD

KilpatrickApril 15th 2018

Thoughts on the latest #nailtrend? 🤔😍 We're into it! ( @glamourmagUK) https://t.co/Riblf78bkF

KilpatrickApril 13th 2018

RT @HayleyLouise__x: How stunning are these pink Brush Crush brushes by @realtechniques from @superdrug 😍🦄

They are currently 3 for 2 so o…

KilpatrickApril 13th 2018

Fabulous evening scouting out the gorgeous rooms at @the_berkeley last night 💅🏼🥂Where is your favourite location in London? We’re always looking for event inspo! ✨💭💃🏼 #beautyPRLondon #londonlife #eventplanning #theberkeley

KilpatrickApril 12th 2018

Oh, don’t mind us, just hanging out with @makeupbymario himself! 💅🏼 Thrilled that @ardellbeauty_uk was an official sponsor of @themasterclass last weekend, can you guess which are his go-to lashes? 🤔 Comment below and we will send you a...