Glamour Goes Bi-Annual

A recent article in The Times newspaper (07.10.2017) talks about the decline of UK magazine circulations. Glamour has just announced it is to go bi-annual (mainly focusing on beauty for these 2 print editions) and will focus its energies on launching as a “digital first” beauty brand.

Whilst this new platform is great news for our clients, should they be worried generally about the decline in print?? The Audit Bureau of Circulations revealed that Heat is down by 17%, Grazia by 13% and Look by 35% – all in the first 6 months of this year. Other leading titles, including Vogue, Marie Claire and Good Housekeeping, equally fell, albeit more modestly.

Now more than ever our clients need to get their heads around the multiple approach to communications, not just relying on press to reach their customers. At Kilpatrick, we have a brilliant strategic eye and are able to create exactly the right blend of marketing tools for each product, each launch and each client. They differ almost every time but our mix doesn’t … bloggers, vloggers, newspapers by & magazines (print and online), social media channels, influencers and celebrities, and experiential activity direct to the consumer.

Print may be declining but our brands are only on the up.


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Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

For general enquiries: hello@kilpatrickpr.com
Telephone: 020 3603 2777

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Twitter & Instagram

KilpatrickDecember 14th 2017

We scrub up alright βœ¨πŸ™ŒπŸ»βš‘οΈπŸ₯‚ #KPRxmasparty

KilpatrickDecember 12th 2017

TWIN TUESDAY πŸ‘― in the digital team we like to coordinate πŸ’πŸΌπŸ’πŸΌ #twinstagram #matchymatchy #twins

KilpatrickDecember 11th 2017

When your face mask is good enough to eat 😍😍 Our new @masquebaruk Festive Ingredients face masks are getting our skin all prepped for the KPR Christmas Do πŸŽ„πŸŽ„πŸŽ„πŸŽ„ Beaut pic by @holstayy #masquebar #facemasks

KilpatrickDecember 8th 2017

RT @hopefreedomlove: Gifts For Her Over Β£20: https://t.co/0C2qQWr70e πŸ‘ˆπŸŽ„πŸŽ Feat. @realtechniques @KilpatrickTeam @TweezermanUK @SigmaBeauty…

KilpatrickDecember 7th 2017

It looks like these @delilahcosmetics goodies are ready for the festive seasonπŸŽ„πŸŽ„πŸŽ„ *adds entire collection to Christmas list + blares Mariah Carey* #delilah #delilahcosmetics #makeupflatlay #christmasvibes

KilpatrickDecember 4th 2017

The world's most addictive game is BACK! Head to https://t.co/1dQMfzqjHR to WIN @realtechniques goodies ❄️❄️ #RTPlay https://t.co/m5SZIpa4HM

KilpatrickDecember 1st 2017

IT'S DECEMBER 🀢🏼🀢🏼🀢🏼 *blares Michael Bublé aggressively* https://t.co/72nwj3Itfl

KilpatrickDecember 1st 2017

RT @HannahHeartss: Christmas with Real Techniques πŸŽ…πŸ»βœ¨ https://t.co/MHcESAFncj #bbloggers @KilpatrickTeam https://t.co/HC1PE52KLu

KilpatrickNovember 29th 2017

What you CAN'T see in this pic is the numerous KPR gals holding up different lights and backdrops πŸ˜‚ the lengths we go to for a good insta shot πŸ’‹ #doingitforthegram #instagram #flatlay #bts

KilpatrickNovember 23rd 2017

Wishing a happy thanksgiving to all of our fabulous American clients πŸ‚βœ¨