Glamour Goes Bi-Annual

A recent article in The Times newspaper (07.10.2017) talks about the decline of UK magazine circulations. Glamour has just announced it is to go bi-annual (mainly focusing on beauty for these 2 print editions) and will focus its energies on launching as a “digital first” beauty brand.

Whilst this new platform is great news for our clients, should they be worried generally about the decline in print?? The Audit Bureau of Circulations revealed that Heat is down by 17%, Grazia by 13% and Look by 35% – all in the first 6 months of this year. Other leading titles, including Vogue, Marie Claire and Good Housekeeping, equally fell, albeit more modestly.

Now more than ever our clients need to get their heads around the multiple approach to communications, not just relying on press to reach their customers. At Kilpatrick, we have a brilliant strategic eye and are able to create exactly the right blend of marketing tools for each product, each launch and each client. They differ almost every time but our mix doesn’t … bloggers, vloggers, newspapers by & magazines (print and online), social media channels, influencers and celebrities, and experiential activity direct to the consumer.

Print may be declining but our brands are only on the up.


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Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

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KilpatrickMay 22nd 2018

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KilpatrickMay 22nd 2018

Us when we get a new highlighter... ✨✨✨✨ #realtechniques #rttoolup #beautyprlondon #highlightergoals

KilpatrickMay 21st 2018

Does anyone get as excited over new colour launches as we do? πŸŽ‰ #blushcollection https://t.co/4oYPCjONYC

KilpatrickMay 21st 2018

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KilpatrickMay 21st 2018

Absolutely breathtaking! ✨ What were your favourite moments of the #RoyalWedding? Ours have GOT to be the moment they met at the altar & of course the arrival of David Beckham! πŸ€·πŸΌβ€β™€οΈπŸ‘°πŸ½πŸ’πŸŽŠ #RoyalWedding #MeghanMarkle

KilpatrickMay 18th 2018

If it comes in rose gold then we HAVE to have it πŸ’›βœ¨ #beautyprlondon #flatlayoftheday

KilpatrickMay 18th 2018

Such a lovely evening talking all things @StylPro_UK and hanging out with the one and only @Lord_Sugar on he’s yacht!!! Thanks for the tour Alan πŸ™ŒπŸΌπŸ₯‚ https://t.co/TqWqAvtH1G

KilpatrickMay 18th 2018

NEW POST IS LIVE! It’s a review of the new @MasqueBarUK Foil Sheet Masks

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KilpatrickMay 18th 2018

Fabulous evening with our most supportive influences and @KilpatrickTeam talking Christmas and New Inventions, aboard @Lord_Sugar Superyatch. https://t.co/xePQiKvKlf

KilpatrickMay 17th 2018

We love a shoot day! πŸ“Έ Especially when our models look this good πŸ”₯ @bluie showing off her @white.glo earlier πŸ’…πŸΌπŸ’πŸΌβ€β™€οΈ #beautyprlondon #BTS #whiteglo

KilpatrickMay 17th 2018

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