In Our Opinion
1. Demise of the Body Shop
Recent news reports have L’Oreal selling the Body Shop and looking for around £1billion for it. I remember Body Shop when it first launched. The vision and integrity of Anita Roddick was what stood the brand apart from everything else. She was one of the reasons I went in to the world of beauty, seeing the force for good that could come from this amazing industry. Strangely I have ended up living opposite her beautiful house nestled in the Sussex countryside. The Body Shop still has a rationale for being. But it needs someone to champion the brand, champion the causes and the beliefs that made the Body Shop the brand it was, the brand it could still be. Whoever buys it, give me a call as I know exactly how to make the brand fit and well for the 21st century.
2. United Airlines
Strap line .. Uniting the World. Well, uniting the world in uproar perhaps. The recent video footage of a passenger being bumped off a flight due to overbooking has shocked the world. And in this day of social media the footage has been shared endlessly. To make matters worse, the CEO has waded in via twitter and his response has angered people further. His response is a classic example of how not to deal with a crisis. When you’ve been caught, on film, treating your customers in this way the only option is to apologise unreservedly to the customer and to show how you are going to ensure that this sort of incident never happened again. Happily not a client of ours but if you want any crisis management advice United, you know where to find us.