In Our Opinion

1. Glamour Goes Bi-Annual

A recent article in The Times newspaper (07.10.2017) talks about the decline of UK magazine circulations. Glamour has just announced it is to go bi-annual (mainly focusing on beauty for these 2 print editions) and will focus its energies on launching as a “digital first” beauty brand.

Whilst this new platform is great news for our clients, should they be worried generally about the decline in print?? The Audit Bureau of Circulations revealed that Heat is down by 17%, Grazia by 13% and Look by 35% – all in the first 6 months of this year. Other leading titles, including Vogue, Marie Claire and Good Housekeeping, equally fell, albeit more modestly.

Now more than ever our clients need to get their heads around the multiple approach to communications, not just relying on press to reach their customers. At Kilpatrick, we have a brilliant strategic eye and are able to create exactly the right blend of marketing tools for each product, each launch and each client. They differ almost every time but our mix doesn’t … bloggers, vloggers, newspapers by & magazines (print and online), social media channels, influencers and celebrities, and experiential activity direct to the consumer.

Print may be declining but our brands are only on the up.

2. Demise of the Body Shop

Recent news reports have L’Oreal selling the Body Shop and looking for around £1billion for it. I remember Body Shop when it first launched. The vision and integrity of Anita Roddick was what stood the brand apart from everything else. She was one of the reasons I went in to the world of beauty, seeing the force for good that could come from this amazing industry. Strangely I have ended up living opposite her beautiful house nestled in the Sussex countryside. The Body Shop still has a rationale for being. But it needs someone to champion the brand, champion the causes and the beliefs that made the Body Shop the brand it was, the brand it could still be. Whoever buys it, give me a call as I know exactly how to make the brand fit and well for the 21st century.

3. United Airlines

Strap line .. Uniting the World. Well, uniting the world in uproar perhaps. The recent video footage of a passenger being bumped off a flight due to overbooking has shocked the world. And in this day of social media the footage has been shared endlessly. To make matters worse, the CEO has waded in via twitter and his response has angered people further. His response is a classic example of how not to deal with a crisis. When you’ve been caught, on film, treating your customers in this way the only option is to apologise unreservedly to the customer and to show how you are going to ensure that this sort of incident never happened again. Happily not a client of ours but if you want any crisis management advice United, you know where to find us.


Our Clients


Contact

Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

For general enquiries: hello@kilpatrickpr.com
Telephone: 020 3603 2777

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Twitter & Instagram

KilpatrickJanuary 15th 2018

No #BlueMonday’s here! ✌🏼We’ve shared our skin saviours to help us survive the most depressing day of the year ☔️🌀 (Walk in the park if you ask us 💅🏼)
@haskhair deep conditioning charcoal sachet and hot oil treatment

KilpatrickJanuary 10th 2018

If you're making any #resolutions this year, join the revolution to go #ToxicFree with our all-natural beauty brand @cocunat 🌏🌿🍃 (📷: @thebeautyloadblog ) #naturalskincare #toxicfreebeauty

KilpatrickJanuary 8th 2018

Adding some sparkle to our Monday 💫

KilpatrickJanuary 5th 2018

First weekend of Jan means only one thing: PAMPER YO'SELF 🙌🏻 A roundup of our fave products to make your skin feel happy ✨✨✨#bathroomshelfie #pamperday #beautyblogger #beautyhaul #skincarehaul

KilpatrickJanuary 4th 2018

Now this Antarctic weather is drawing in and we can't remember what sunshine feels like... there's only one thing for it. This @delilahcosmetics bronzer 👊🏼#FakeitTillYouMakeIt 📷 by @socialbeautify #bronzer #cosmetics #wintermakeup

KilpatrickJanuary 1st 2018

Looking forward to an even bigger and better 2018 💥 (Hope the head isn’t too bad today! 🥂)

KilpatrickDecember 28th 2017

Anyone else having a little R&R before the big NYE bash?💆🏼‍♀️💅🏼🥂🛁

KilpatrickDecember 19th 2017

A sneak peak into our makeup bag... ✨ #makeupbag #realtechniques #wispies #ArdellLashesUK #mavala

KilpatrickDecember 14th 2017

We scrub up alright ✨🙌🏻⚡️🥂 #KPRxmasparty

KilpatrickDecember 12th 2017

TWIN TUESDAY 👯 in the digital team we like to coordinate 💁🏼💁🏼 #twinstagram #matchymatchy #twins