KPR hosts global Real Techniques Event

Kilpatrick worked alongside to put on the Real Techniques #RTtoolup ‘Realway to Runway’ Global Press Event which was hosted at an iconic fashion week venue, The Vinyl Factory in the heart of Soho, London on Thursday 19th April.

The event, which celebrated the launch of the ‘Set Your Makeup Free™’ Global campaign hosted over 140 top UK press, influencers, KOLs and retailers, as well as international beauty press & influencers from markets including: USA, Asia and Europe.

The premise of the event centred around inviting guests to experience makeup like never before, and Real Techniques certainly achieved that. An all-round sensory experience, the event was split into two sections. Firstly, guests were invited to experience a high energy runway reveal, which saw models take to the catwalk in a new and dynamic way, revealing five macro trend inspired beauty looks curated by Sam & Nic Chapman. Each trend had a dual beauty look – a high impact style for the ‘runway’ and an equally intriguing look for the ‘Realway’ –  with the models’ individual looks exhibited in a bespoke structure that blurred everything but their faces, ensuring the expert precision makeup and brushes stole the show.

Following the show finale, Ambassadors Sam & Nic Chapman addressed the audience, and opened up the venue to reveal a ‘hidden’ interactive zone. In this area, guests were able to get up close and personal with the models’ macro trend inspired beauty looks in a modern presentation room. Models were positioned alongside a plinth featuring a description of the makeup trend they were showcasing and the tools used to create it. The purpose was to show attendees that armed with the right education and RT innovative tools, they have the power to ‘set their makeup free’.

Other elements included a bespoke branded makeup brush step & repeat wall and a makeup brush GIF photobooth set-up; a live DJ, a bar with a ‘pimp your prosecco’ area and brand-coloured doughnuts were served on usherette trays.

Finally, all guests were gifted with an exclusive goody bag which included a copy of the Set Your Makeup Free™ Lookbook and a branded RT makeup organizer filled with RT tools.


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KilpatrickMay 22nd 2018

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KilpatrickMay 22nd 2018

Us when we get a new highlighter... ✨✨✨✨ #realtechniques #rttoolup #beautyprlondon #highlightergoals

KilpatrickMay 21st 2018

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KilpatrickMay 21st 2018

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KilpatrickMay 21st 2018

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KilpatrickMay 18th 2018

If it comes in rose gold then we HAVE to have it 💛✨ #beautyprlondon #flatlayoftheday

KilpatrickMay 18th 2018

Such a lovely evening talking all things @StylPro_UK and hanging out with the one and only @Lord_Sugar on he’s yacht!!! Thanks for the tour Alan 🙌🏼🥂 https://t.co/TqWqAvtH1G

KilpatrickMay 18th 2018

NEW POST IS LIVE! It’s a review of the new @MasqueBarUK Foil Sheet Masks

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KilpatrickMay 18th 2018

Fabulous evening with our most supportive influences and @KilpatrickTeam talking Christmas and New Inventions, aboard @Lord_Sugar Superyatch. https://t.co/xePQiKvKlf

KilpatrickMay 17th 2018

We love a shoot day! 📸 Especially when our models look this good 🔥 @bluie showing off her @white.glo earlier 💅🏼💁🏼‍♀️ #beautyprlondon #BTS #whiteglo

KilpatrickMay 17th 2018

TEETH GOALS 😍🔥 c/o @keepupwithkirby https://t.co/RCzPhPNg7x