Power of the Brow

Another week and another beauty brand venture into the virtual world… This week is the turn of Benefit Cosmetics, who have released a ‘Brow Try-On’ feature.

After allowing the device to access your profile, either through a live webcam feed or through uploading a selfie, you then have a wide range of different brows ready to be superimposed onto your face. This feature aims to show “the transformative power of your brows” without the usual hassle of salon appointments or considerable time spent clutching a brow pencil as many of us are used to! This virtual experience even allows you to specifically adjust ‘Shade’, ‘Arch’, ‘Thickness’, ‘Definition’ and ‘Placement’ and, of course, suggests individually tailored products to buy after you’ve finished experimenting.


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Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

For general enquiries: hello@kilpatrickpr.com
Telephone: 020 3603 2777

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Twitter & Instagram

KilpatrickApril 19th 2018

RT @d_mcconnell: Beautiful @delilahcosmetic delivery from @kilpatrickteam thank you! #beauty #beautywriter #makeup https://t.co/rpsHf4HMcM

KilpatrickApril 17th 2018

Struggling to nail that perfect wing? Pick up a Gel Line from @delilahcosmetics. You’re welcome 😏🙌🏽 What are your tips for your flicks? #BeautyPrLondon #deliliahcosmetics #beautytips #wingedliner

KilpatrickApril 17th 2018

Welcome to the world, True! 👶🍼💖 https://t.co/evKuYtFMrk

KilpatrickApril 16th 2018

Do your lashes deserve the best? 🏆 Treat them to one of these top mascaras (c/o @rachel_fiddes at @Independent) https://t.co/31HsCbMRjp https://t.co/bxjYKVAtJz

KilpatrickApril 16th 2018

RT @clipperteas: Longer evenings have us dreaming of sun-ripened fruits and alfresco dining.

Though we can't transport you to the Mediterr…

KilpatrickApril 16th 2018

*RUNS TO THE NEAREST TESCO* https://t.co/ZVj8sJFxng

KilpatrickApril 16th 2018

Anyone else got old school Destiny's Child on repeat today? 🙌👯‍♀️ #BEYCHELLA #MondayMotivation https://t.co/Q5an3J6IJD

KilpatrickApril 15th 2018

Thoughts on the latest #nailtrend? 🤔😍 We're into it! ( @glamourmagUK) https://t.co/Riblf78bkF

KilpatrickApril 13th 2018

RT @HayleyLouise__x: How stunning are these pink Brush Crush brushes by @realtechniques from @superdrug 😍🦄

They are currently 3 for 2 so o…

KilpatrickApril 13th 2018

Fabulous evening scouting out the gorgeous rooms at @the_berkeley last night 💅🏼🥂Where is your favourite location in London? We’re always looking for event inspo! ✨💭💃🏼 #beautyPRLondon #londonlife #eventplanning #theberkeley

KilpatrickApril 12th 2018

Oh, don’t mind us, just hanging out with @makeupbymario himself! 💅🏼 Thrilled that @ardellbeauty_uk was an official sponsor of @themasterclass last weekend, can you guess which are his go-to lashes? 🤔 Comment below and we will send you a...