Tabac Original Pop Up
In June 2016, Tabac hosted a free pop up barbershop offering hot shaves and beard/moustache trims by professional barbers. The main objective of the pop up was to raise Tabac’s brand awareness amongst younger males, with this in mind we decided to go with a site in one of the units in Old Street Station. We created a aesthetically pleasing, urban-feeling barbershop to attract clients of all ages but specifically the 18-30 age group. A brand representative was on hand daily to hand out flyers and encourage passers by to book or drop in for a treatment. The event was a huge success with 94 Tabac treatments over four days!