The Changing Face of Beauty

Even in 2018 the beauty industry continues to be dominated by women, but a certain group of male beauty bloggers are looking to challenge this and the stigma attached to men wearing make-up. Male influencers such as The Plastic Boy, salihsworld and Danny De Freitas have a substantial social media following that is growing by the second.

They are part of a movement which is steadily gaining traction, as men look to expand their grooming routine further, and this increasing demand for male beauty has been answered by retailers such as ASOS who have their very own section for men’s make-up. Watch this space!


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KilpatrickApril 19th 2018

RT @d_mcconnell: Beautiful @delilahcosmetic delivery from @kilpatrickteam thank you! #beauty #beautywriter #makeup https://t.co/rpsHf4HMcM

KilpatrickApril 17th 2018

Struggling to nail that perfect wing? Pick up a Gel Line from @delilahcosmetics. You’re welcome πŸ˜πŸ™ŒπŸ½ What are your tips for your flicks? #BeautyPrLondon #deliliahcosmetics #beautytips #wingedliner

KilpatrickApril 17th 2018

Welcome to the world, True! πŸ‘ΆπŸΌπŸ’– https://t.co/evKuYtFMrk

KilpatrickApril 16th 2018

Do your lashes deserve the best? πŸ† Treat them to one of these top mascaras (c/o @rachel_fiddes at @Independent) https://t.co/31HsCbMRjp https://t.co/bxjYKVAtJz

KilpatrickApril 16th 2018

RT @clipperteas: Longer evenings have us dreaming of sun-ripened fruits and alfresco dining.

Though we can't transport you to the Mediterr…

KilpatrickApril 16th 2018

*RUNS TO THE NEAREST TESCO* https://t.co/ZVj8sJFxng

KilpatrickApril 16th 2018

Anyone else got old school Destiny's Child on repeat today? πŸ™ŒπŸ‘―β€β™€οΈ #BEYCHELLA #MondayMotivation https://t.co/Q5an3J6IJD

KilpatrickApril 15th 2018

Thoughts on the latest #nailtrend? πŸ€”πŸ˜ We're into it! ( @glamourmagUK) https://t.co/Riblf78bkF

KilpatrickApril 13th 2018

RT @HayleyLouise__x: How stunning are these pink Brush Crush brushes by @realtechniques from @superdrug πŸ˜πŸ¦„

They are currently 3 for 2 so o…

KilpatrickApril 13th 2018

Fabulous evening scouting out the gorgeous rooms at @the_berkeley last night πŸ’…πŸΌπŸ₯‚Where is your favourite location in London? We’re always looking for event inspo! βœ¨πŸ’­πŸ’ƒπŸΌ #beautyPRLondon #londonlife #eventplanning #theberkeley

KilpatrickApril 12th 2018

Oh, don’t mind us, just hanging out with @makeupbymario himself! πŸ’…πŸΌ Thrilled that @ardellbeauty_uk was an official sponsor of @themasterclass last weekend, can you guess which are his go-to lashes? πŸ€” Comment below and we will send you a...