The Changing Face of Beauty

Even in 2018 the beauty industry continues to be dominated by women, but a certain group of male beauty bloggers are looking to challenge this and the stigma attached to men wearing make-up. Male influencers such as The Plastic Boy, salihsworld and Danny De Freitas have a substantial social media following that is growing by the second.

They are part of a movement which is steadily gaining traction, as men look to expand their grooming routine further, and this increasing demand for male beauty has been answered by retailers such as ASOS who have their very own section for menโ€™s make-up. Watch this space!

Our Clients


Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

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Beauty PR LondonJune 20th 2018

How gorgeous is this mailer for ghostfragrances Daydream? We're dying to keep a personalised dreamcatcher for ourselves ๐Ÿ”ฎโœจ) #beautypr #beautyprlondon #prlife #publicrelations #branding

Beauty PR LondonJune 19th 2018

#TWINTUESDAYS wearing our favourite summer colour.... black ๐Ÿ˜Š #beautyprlondon #twinning

Beauty PR LondonJune 18th 2018
Beauty PR LondonJune 17th 2018

Say hello to @purepapayacare_uk Ointment! 100% natural, multi-use and your skin will LOVE you for it. ๐Ÿ’› Available online at @hollandandbarrett. #skincare #madeinaustralia #beauty #toxinfreeskincare #glowingskin #naturalskincare

Beauty PR LondonJune 16th 2018
Beauty PR LondonJune 15th 2018

@amb_d is 100% our type on paper in her @ardellbeauty_uk Wispies ๐ŸŒดโค MUA: @summerdyason #beautyprlondon #loveisland #makeup #makeupartist #mua #makeupartist #bblogers #bbloggersuk

KilpatrickJune 15th 2018

Smokey cat eyes ๐Ÿฑby the wonderfully talented @vivismakeup using our @delilahcosmetic gel liner in โ€˜Ebony. @indiaalexandrial is also wearing our foundation and farewell cream concealer #delilah #smokeyeyes

KilpatrickJune 14th 2018

๐ŸšจWE ARE HIRING!๐Ÿšจ Are you an experienced Digital Account Manager looking to join a talented team of beauty PR proโ€™s? Email your CV and a cover letter to iwanttowork Full job description here: #jobvacancy...

KilpatrickJune 14th 2018

Funmi Fetto predicts artificial intelligence and bespoke beauty will be future trends to watch @CelebIntelUK #InfluencingBeauty

KilpatrickJune 14th 2018

Use data, engagement and sentiment to inform influencer choices, rather than followers or appearance @CelebIntelUK #InfluencingBeauty

KilpatrickJune 14th 2018

This morning weโ€™re at the @CelebIntelUK #InfluencingBeauty talk