The Changing Face of Beauty
Even in 2018 the beauty industry continues to be dominated by women, but a certain group of male beauty bloggers are looking to challenge this and the stigma attached to men wearing make-up. Male influencers such as The Plastic Boy, salihsworld and Danny De Freitas have a substantial social media following that is growing by the second.
They are part of a movement which is steadily gaining traction, as men look to expand their grooming routine further, and this increasing demand for male beauty has been answered by retailers such as ASOS who have their very own section for men’s make-up. Watch this space!