#unmasquebeauty with masqueBAR

Kilpatrick’s masqueBAR team held a product reveal and brand showcase event for 50 press and influencers. A suite at Hotel Café Royal overlooking Piccadilly Circus was chosen as the venue to launch 10 new and exciting products from the popular Korean face mask brand.  Each room was beautifully styled to optimise social engagement and represent a different range within the masqueBAR portfolio. The marble bathroom featured a stunning bathtub which the team filled with metallic balls to complement the metallic mask range. The bed in the bedroom was covered with plush animals and jungle print for the Pretty Animalz sheet mask range and provided a great photo opportunity.

The event was drop-in style with one session in the morning and another in the evening. Press enjoyed breakfast from 8-10am with food chosen to mirror ingredients within the products such as avocado on charcoal toast and ginger and turmeric or charcoal and lime juice shots. Throughout the evening influencers were served Korean inspired canapes, cocktails and fizz from 5-8pm.  masqueBAR’s Founder Allan Lever flew in from Toronto especially for the event and gave his expert insight on Korean beauty trends and all of the exciting things in the pipeline for the company.

Continuing with the Korean theme, an animé artist drew digital caricatures on an iPad for guests to take home – printed with masqueBAR branding. A face reader was also present at the event revealing to guests what their face says about them and recommending what face masks might be best for their skin.

The day was a great success.  50 attendees created 135 posts on the day with a reach of 3,063,126 and many pieces of print coverage are in the pipeline.


Our Clients


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Twitter & Instagram

Beauty PR LondonJune 20th 2018

How gorgeous is this mailer for ghostfragrances Daydream? We're dying to keep a personalised dreamcatcher for ourselves 🔮✨) #beautypr #beautyprlondon #prlife #publicrelations #branding

Beauty PR LondonJune 19th 2018

#TWINTUESDAYS wearing our favourite summer colour.... black 😊 #beautyprlondon #twinning

Beauty PR LondonJune 18th 2018
Beauty PR LondonJune 17th 2018

Say hello to @purepapayacare_uk Ointment! 100% natural, multi-use and your skin will LOVE you for it. 💛 Available online at @hollandandbarrett. #skincare #madeinaustralia #beauty #toxinfreeskincare #glowingskin #naturalskincare

Beauty PR LondonJune 16th 2018
Beauty PR LondonJune 15th 2018
KilpatrickJune 15th 2018

Smokey cat eyes 🐱by the wonderfully talented @vivismakeup using our @delilahcosmetic gel liner in ‘Ebony. @indiaalexandrial is also wearing our foundation and farewell cream concealer #delilah #smokeyeyes

KilpatrickJune 14th 2018

🚨WE ARE HIRING!🚨 Are you an experienced Digital Account Manager looking to join a talented team of beauty PR pro’s? Email your CV and a cover letter to iwanttowork @kilpatrickpr.com. Full job description here: https://t.co/KmGItXu1MF #jobvacancy...

KilpatrickJune 14th 2018

Funmi Fetto predicts artificial intelligence and bespoke beauty will be future trends to watch @CelebIntelUK #InfluencingBeauty

KilpatrickJune 14th 2018

Use data, engagement and sentiment to inform influencer choices, rather than followers or appearance @CelebIntelUK #InfluencingBeauty

KilpatrickJune 14th 2018

This morning we’re at the @CelebIntelUK #InfluencingBeauty talk https://t.co/rNoa7eXtuR