Revamped Beauty Hall
Having had an unsuccessful initial launch with another agency, Debenhams asked us to relaunch their beauty halls. It needed repositioning and awareness raising specifically within beauty press. We needed to drive footfall and beat their competition, as well as giving stellar support for their exclusive brands. Using our brilliant contacts we created a series of Press Days and appointments instore, showcasing how far reaching the Debenhams beauty offering was. Coverage for Debenhams rose month on and month. The 1st year we increased coverage by 1680%, averaging around 91 clippings per month, of which 32 were for their exclusive brands.