Briefed to launch FeelUnique’s Makeup Live App, the first multi-brand makeup app using face recognition technology allowing consumers to try before they buy.
We strategically targeted select beauty and technology bloggers and online press. We also showcased the App live at the FeelUnique Christmas showroom. A collaboration with Sharon Dowsett also gave the app huge credibility.
The coverage received and conversations generated at launch alone had a total reach of 1,394,825.