ELLE Reader Event
To educate and promote consumer trial of the brand new Liquid Blonde range of products, Kilpatrick organised a reader event in collaboration with British ELLE. Two events were held – one in Birmingham and the second in Manchester. Having created a brand ambassador programme with the amazing Lisa Shepherd she was the perfect choice to help host the events, along with Beauty Editor of ELLE, Joely Walker.
The event promoted brand awareness to a new customer base, as well as educating and informing consumers in a fun and relaxed way.