Brand Stories


Soft & Gentle

Soft & Gentle Stretch

When Soft & Gentle planned a stretch into the new category of feminine hygiene, they asked us to help them with the communications.

We drew on lots of tools to build awareness and drive sales. Our strategy included reaching out to all levels of press and online influencers. We used creative mailers, sampling and sponsorship, thoughtful collaborations, a brand ambassador in Anna Richardson, video using both sponsored and natural content with leading vloggers and bloggers. A survey around showering habits and a trade press outreach campaign all helped to mark the first year of this range, on top of a very robust press office.

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Our Clients


Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

For general enquiries: hello@kilpatrickpr.com
Telephone: 020 3603 2777

Careers: iwanttowork@kilpatrickpr.com  Location: view on google maps

Twitter & Instagram

KilpatrickMarch 20th 2018

IT’S THE FIRST DAY OF SPRING πŸ™ŒπŸ½πŸŒ»πŸŒžπŸŒΈ https://t.co/hz7mnJYUG8

KilpatrickMarch 20th 2018

How we feel about the first day of spring! 🌻 Does this mean the sun is finally going to come out? πŸ€” #firstdayofspring #internationaldayofhappiness

KilpatrickMarch 19th 2018

RT @Beauty_Informer: What's The Beau(Tee)? | Ardell Introduces Makeup Collection https://t.co/LCx70DU2yN https://t.co/pRTSRqC5zP

KilpatrickMarch 17th 2018

Celebrating #stpatricksday? Make sure you stock up on the green stuff to detox tomorrow morning! (Thank us later 😜) πŸ₯‘πŸŒ±πŸ΅πŸ’šπŸ›€πŸΌ #naturalskincare #beautyblogger #beautytips #skinsaviours

KilpatrickMarch 16th 2018

RT @jackietyson: It’s all about the lash on @thevoiceuk Thank goodness for Wispies @EyelureUK @KilpatrickTeam https://t.co/zVPqVmltWZ

KilpatrickMarch 14th 2018

high heels brows anyone? https://t.co/mzHGK5Z1gL

KilpatrickMarch 14th 2018

Say hello to the @mavalauk’s new blush collection! 🌸 (Does this mean it’s officially spring?)

KilpatrickMarch 13th 2018

Does it still count as candid if it took 63873920 photos until we found one we liked? πŸ‘―β€β™€οΈ #TwinTuesdays

KilpatrickMarch 12th 2018

Small but mighty, Solution for Scars is a staple on our bathroom #shelfies! Which skincare product can you not live without?

KilpatrickMarch 8th 2018

Little girls with dreams become women with vision! πŸ‘ŠπŸΌ Who inspires you, and why? πŸ’­πŸ¦‹#internationalwomensday #IWD

KilpatrickMarch 7th 2018

We’re celebrating Mother’s Day early with @ghostfragrances at the dreamy @palmvaults πŸŒΈπŸ’­πŸ’•πŸ¦‹ #theGHOSTdream