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Brand Stories

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Soft & Gentle

Soft & Gentle Stretch

When Soft & Gentle planned a stretch into the new category of feminine hygiene, they asked us to help them with the communications.

We drew on lots of tools to build awareness and drive sales. Our strategy included reaching out to all levels of press and online influencers. We used creative mailers, sampling and sponsorship, thoughtful collaborations, a brand ambassador in Anna Richardson, video using both sponsored and natural content with leading vloggers and bloggers. A survey around showering habits and a trade press outreach campaign all helped to mark the first year of this range, on top of a very robust press office.

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Our Clients


Contact

Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

For general enquiries: hello@kilpatrickpr.com
Telephone: 020 3603 2777

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KilpatrickDecember 14th 2017

We scrub up alright βœ¨πŸ™ŒπŸ»βš‘οΈπŸ₯‚ #KPRxmasparty

KilpatrickDecember 12th 2017

TWIN TUESDAY πŸ‘― in the digital team we like to coordinate πŸ’πŸΌπŸ’πŸΌ #twinstagram #matchymatchy #twins

KilpatrickDecember 11th 2017

When your face mask is good enough to eat 😍😍 Our new @masquebaruk Festive Ingredients face masks are getting our skin all prepped for the KPR Christmas Do πŸŽ„πŸŽ„πŸŽ„πŸŽ„ Beaut pic by @holstayy #masquebar #facemasks

KilpatrickDecember 8th 2017

RT @hopefreedomlove: Gifts For Her Over Β£20: https://t.co/0C2qQWr70e πŸ‘ˆπŸŽ„πŸŽ Feat. @realtechniques @KilpatrickTeam @TweezermanUK @SigmaBeauty…

KilpatrickDecember 7th 2017

It looks like these @delilahcosmetics goodies are ready for the festive seasonπŸŽ„πŸŽ„πŸŽ„ *adds entire collection to Christmas list + blares Mariah Carey* #delilah #delilahcosmetics #makeupflatlay #christmasvibes

KilpatrickDecember 4th 2017

The world's most addictive game is BACK! Head to https://t.co/1dQMfzqjHR to WIN @realtechniques goodies ❄️❄️ #RTPlay https://t.co/m5SZIpa4HM

KilpatrickDecember 1st 2017

IT'S DECEMBER 🀢🏼🀢🏼🀢🏼 *blares Michael Bublé aggressively* https://t.co/72nwj3Itfl

KilpatrickDecember 1st 2017

RT @HannahHeartss: Christmas with Real Techniques πŸŽ…πŸ»βœ¨ https://t.co/MHcESAFncj #bbloggers @KilpatrickTeam https://t.co/HC1PE52KLu

KilpatrickNovember 29th 2017

What you CAN'T see in this pic is the numerous KPR gals holding up different lights and backdrops πŸ˜‚ the lengths we go to for a good insta shot πŸ’‹ #doingitforthegram #instagram #flatlay #bts

KilpatrickNovember 23rd 2017

Wishing a happy thanksgiving to all of our fabulous American clients πŸ‚βœ¨