We launched Laura Mercier in the UK and worked with them to build their UK market for their first 10 years.
We represented the Frederic Fekkai brand and built it up to its sale to P&G for an undisclosed sum.
And we’re obviously very proud of our domestic successes. We launched REN on to the UK market and worked with them for 14 years. Most recently delilah Cosmetics was voted CEW and You Magazine’s Best New Premium Brand 2016.. all strategically built by Kilpatrick.
Give us your end goal and we will reach it, step by step.
Touch of Silver
Our brief was to take an existing much-loved but tired brand and bring new energy and life to it. It needed to reach a much wider consumer base and talk to a younger audience as well as it’s existing customer. We went back to PR basics … commission stunning photography of the newly designed product, created a beautiful launch to showcase the photography and new line up. Using an expert spokesperson to reinforce the brand efficacy, as well as running a strategic influencer and celebrity outreach campaign. A sustained press office, together with awards entry, sampling opps, creative mailers, and quote library all ensured stunning results.