Touch of Silver
To re-ignite the ‘Power of Purple’ messaging with our iconic brand, PRO:VOKE Touch of Silver, Kilpatrick gifted key journalists at targeted titles with a mailing they wouldn’t forget. To bring the messaging to life, we lit up a transparent box with purple fairly lights so that it radiated purple. The box not only included the fairy lights but also a branded phone charger to reinstate the ‘power’ message and bottle of the classic PRO:VOKE Brightening Shampoo.
Press took to Instagram and Snapchat to capture their Power of Purple boxes and so our work here is done…